The Whole Foods East block office lobby welcomes guests with warm trimless compact channel letters that seamlessly integrate with the faux greenery wall.

We also designed a congruent experience for their employee fitness center. Finished to give the look of rusted corten, the internally illuminated reverse-lit sign revealed a matte white interior, creating a warm glow that paired nicely with the fitness center's atmosphere.

In partnership with Gensler, we elevated the branding and wayfinding experiences for employees at the Whole Foods corporate office. Leveraging a quote by John Mackey, employees are reminded of the company's mission. Machined routed  birch wood delivers the high-touch detail inspired by the fit and finish throughout the building.  

Across the four floors, you'll find direct-printed and routed birch wood floor numbers outside each elevator, including the words "Grow", "Harvest", "Gather", and "Regenerate". Bringing wayfinding to the stairwells, color-coordinated vinyl wall coverings and floor numbers provided a budget-friendly solution.  

Through dedication, diligence, attention to detail, and intentional decision-making, we consistently deliver exquisite signage that elevates our partners' brands.