Our partnership with Whole Foods has seen us contribute extensively to elevating their brand identity. We began our collaboration with their West 5th offices, designing brand-aligned signage that complemented the space's clean and sophisticated vibe. Opaque routed acrylic mounted to solid birch wood set the tone, and a reverse-lit illuminated cabinet provided the perfect backdrop for the Whole Foods Market logo.

The Whole Foods East block office lobby welcomes guests with warm trimless compact channel letters that seamlessly integrate with the faux greenery wall.

We also designed a congruent experience for their employee fitness center. Finished to give the look of rusted corten, the internally illuminated reverse-lit sign revealed a matte white interior, creating a warm glow that paired nicely with the fitness center's atmosphere.

In partnership with Gensler, we elevated the branding and wayfinding experiences for employees at the Whole Foods corporate office. Leveraging a quote by John Mackey, employees are reminded of the company's mission. Machined routed  birch wood delivers the high-touch detail inspired by the fit and finish throughout the building.  

Across the four floors, you'll find direct-printed and routed birch wood floor numbers outside each elevator, including the words "Grow", "Harvest", "Gather", and "Regenerate". Bringing wayfinding to the stairwells, color-coordinated vinyl wall coverings and floor numbers provided a budget-friendly solution.  

Through dedication, diligence, attention to detail, and intentional decision-making, we consistently deliver exquisite signage that elevates our partners' brands.